NASCAR has promoted Roger VanDerSnick to the newly created position of VP-marketing, and hired Steve Phelps to fill a vacant position, VP-corporate marketing. Both moves were effective Monday.
VanDerSnick had been director of brand and consumer marketing for the racing circuit since 2000. He is credited with developing and executing NASCAR’s nationwide marketing initiatives to further grow NASCAR’s fan and sponsorship base.
VanDerSnick was involved with Grand Central Marketing’s Speed in the City campaign. That promotion which gave New Yorkers an up-close look at race cars, and also shut down Times Square with a parade of race cars driven by the top-10 NASCAR Nextel Cup drivers. It won the 2005 EMMA Award for Sports Entertainment.
Phelps will lead NASCAR’s corporate marketing team based in New York to develop relationships with corporate America and bring further sponsorship to NASCAR and its drivers, teams and tracks. He worked in the NFL’s marketing department for 15 years and was most recently a sales executive for Los Angeles-based Wasserman Media Group.
Phelps replaces Brett Yormark, who left NASCAR in December to become CEO of the NBA’s New Jersey Nets.
Both VanDerSnick and Phelps will report to NASCAR COO George Pyne.
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