Minnesota Newspaper Debuts Direct Mail Product

In July, the Minneapolis Star Tribune will launch “Twin City Values,” a new weekly direct mail product.

“Values” will include display ads and preprinted promotions, and will be delivered by mail every weekend to more than 627,000 metro-area households in the 13-county Minneapolis/St. Paul market. Advertisers will have the option of zoning inserts to subscribers and non-subscribers at the zip code level.