Microsoft Inc. has launched an advertising program to promote online marketing and advertising.
Creative directors and agencies participating in the MSN Creative Connection program include Alex Bogusky, executive creative director at Miami-based Crispin + Bogusky; Kathy Delaney, managing partner and executive creative director at Deutsch NY; Ty and Todd Waterbury, co-creative directors at Wieden + Kennedy New York.
Of all the media options available to marketers today, online offers the richest palette for reaching consumers with sight, sound motion and interactivity, combined with high-end demographics, but it
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