Media Horizons Inc., a lead generation and CRM marketing firm, has named Bruce J. Nathan its new CFO, effective immediately. Nathan comes to Media Horizons from Weave Corp, a designer and manufacturer of custom textiles.
During his three years at Weave, he secured a $10 million line of credit at the lowest interest rate in the company’s history, and oversaw an operational restructuring that produced more than $3 million in savings and a return to profitability.
Prior to Weave, Nathan served as CFO for the Media Group, a direct response firm. He has also served in executive positions in retail, leasing and brokerage firms.
“Bruce has demonstrated an ability to help organizations achieve operational excellence in a fiscally prudent manner, including implementation of cost controls, overall process streamlining and management of IT system upgrades,” said Jim Kabakow, president and CEO of Media Horizons, in a statement.
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