McDonald’s is taking its Finding Nemo-themed Happy Meal premiums underwater this summer.
As a part of its tie-in with the Disney/Pixar CGI about two fish from the Great Barrier Reef, McD is offering eight characters with meals from May 30 through June 26. The toys light up or make noise when touched, and squirt water when submerged under water.
Oak Brook, IL-based McD is also heading up an online and on-air scavenger hunt to find Nemo. A secret Web site address will be embedded in various national McD TV spots. The first 100 viewers to log on to the mystery site receive free Nemo tickets and McD gift certificates and are entered into a sweeps for a trip for four to Walt Disney World in Florida. The commercials will be available for replay at www.mcdonalds.com.
In stores, customers who find Nemo on trayliners or on posters receive stickers. Chicago-based Leo Burnett handles TV ads, The Marketing Store, Lombard, IL, takes care of premiums and P-O-P displays are via Chicago-based Frankel.
Other partners on board for the film include Kellogg’s, Frito-Lay, Ralph’s supermarkets and Keebler (Xtra, April 25).
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