Is there a glimmer of hope for publishers in this time of reduced mail universes and increased churn?
Well, there may be a couple. One is the plan being mulled by the Audit Bureau of Circulations to waive its 50% rule.
Spelled out, that means that publishers will no longer have to collect half of the basic rate for each subscription. This will lead to the “reintroduction of the premium,” said John Case, director of business development and partnership marketing for Time Inc. Consumer Marketing, speaking yesterday during a session at DMD in New York.
As a result of this plan, which will be voted on at ABC
