LIST MANAGEMENT CHANGES
–Improvements Catalog
Millard Group Inc. now manages the Improvements home and outdoor living products catalog customer file. More than 1.4 million names are available, including 754,269 buyers from the last 12 months. The average sale was $80. A separate Improvements Z-24 and CircBase Enhanced file offers numerous selections. Specialists Marketing Services Inc. was the prior manger.
Selections: Hotlines, purchase amount ranges, average/last purchase, product, credit card buyers, gender, Internet buyers at postal address, state/SCF/ZIP
Sample usage: Allposters.com, Chef
Network
