Listline e-Newsletter 10/19/07

* Checks Unlimited Business Check Buyers
* FIEC Real Estate Appraisers
* Plant Protection Master File
* Speed Slim
* Seeing Green Environmental and Wildlife Donors
* Open for Business in Canada
* DecisionMaker Medical Marketplace Database
* Introducing Anjali Mehrotra of Cornerstone

LISTS UNDER NEW MANAGEMENT

Checks Unlimited Business Check Buyers
Direct Checks Unlimited Sales, Inc. has appointed Lake Group Media Inc. to manage the Checks Unlimited Business Check Buyers file. It contains 149,595 buyers from the last 12 months. Sales ranged from $75 to $135 and the average sale was $105. Direct mail, space ads, insert media and the Internet are the sources. LH Management Division, Leon Henry Inc. formerly managed this file.
Selections: One per company, multibuyers, gender, state/SCF/ZIP
Sample usage: Advanta Business Services, Bank of America, Cambridge Who’s Who, Citibank, Collections Etc., DaySpa Magazine, Discover Financial Services, Healthmarkets Lead Marketing, National Pen Corp., Office Depot, Stamps.com, Thayer Publishing Corp., UICI Marketing
Price: $115/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; Daniel.Grubert@LakeGroupMedia.com)

FIEC Real Estate Appraisers
The Federal Institutions Examination Council has named Kroll Direct Marketing to manage a list of 89,276 real estate appraisers. These are compiled government records. Mal Dunn Associates Inc. formerly managed this file when it was called the Licensed Real Estate Professionals list.
Selections: Phone numbers, business address, gender, state/SCF/ZIP
Price: $75/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; gwen@krolldirect.com)

NEW LISTS

Plant Protection Master File
Meister Media Worldwide has assembled 22,840 subscribers’ names for this master file. Those listed include fertilizer and pesticide distributors, dealers and retailers. The file reaches subscribers to such publications as CropLife, CropLife Iron and Farm Chemicals International.
Selections: Phone numbers, number of employees, sales volume, owner/grower, occupation, state/SCF/ZIP
Price: $125/M
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; s.perillo@statlistics.com)

Speed Slim
Purchasers of the “Speed Slim” weight loss supplement are identified on this file. A total of 10,464 buyers from the second and third quarters are named. The majority of customers are women 35 to 55 years of age. The unit of sale was $30. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Pam Ranalli (203-825-4652; pranalli@impulsermi.com)

Seeing Green Environmental and Wildlife Donors
More than 5.4 million individuals are named on this donor file, including 1.9 million with phone numbers. These men (60%) and women have $75,000 average incomes. Direct mail and the Internet are the sources.
Selections: Monthly hotline, age, gender, marital status, income, homeowner, credit card, state/SCF/ZIP
Price: $80/M (postal file); $110/M (telemarketing file)
Contact: Carney Direct Marketing, Jim Kellough (949-581-5100, ext. 316 or jim@carneydirect.com)

NEW COMPILED LISTS

Open for Business in Canada
Two million names have been assembled for this database of small business owners. One-quarter of those listed are women. Postal and telemarketing segments are offered. The data comes from public records and has been verified by phone.
Selections: Monthly hotline, gender, SIC code, number of employees, annual sales volume, job function/title
Price: $175/M (postal file): $225/M (telemarketing file)
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; amy@mediasourcesolutions.com)

UPDATED LISTS

DecisionMaker Medical Marketplace Database
Four million additional names have been added to this database bringing the total numbers available to over than 7 million names. The new names include medical professionals who work in hospitals, nursing homes, long-term care facilities, dental offices, laboratories and other institutions. Data is sourced from the American Men and Women of Science Gale Directory, Journal of Emergency Medicine, Nursing Management and Nurse Practitioner Database from Lippincott and various controlled circulation files.
Selections: Gender, job function/title, number of employees, phone numbers, sales volume, SIC code, purchase authority, company match/omit, facility type, specialty
Price: $165/M
Contact: DM2 DecisionMaker, Mary Miller (630-288-8312; mary.miller@dm2decisionmaker.com)

MEET THE BROKER

Introducing Anjali Mehrotra of Cornerstone
This week, Meet the Broker features Anjali Mehrotra, who specializes in list brokerage for direct mail donor acquisition. To learn how Canadian list privacy regulations affect brokers, click here (directmag.com/meet_the_broker/mehrotra).