* Meister Media List Portfolio
* AllPosters/Art.com Master File
* Williams-Sonoma Investors
* Frank Cawood Do-it-Yourself Book Buyers
* IT Trade Magazine Subscribers
* Senior Web Surfers
* Adam Hersh Posters PIP
* Introducing Shannon Holleman of Huntsinger & Jeffer Inc.
NEW LISTS
Meister Media List Portfolio
Fifteen lists including a master file with 162,017 subscribers to various agricultural titles have become available from Meister Media Worldwide. These include Cotton Grower, American Fruit Grower, Greenhouse Grower, Ornamental Outlook and CropLife, to name a few. Individual publication files are available.
Selections: Phone numbers number of employees, sales volume, SIC code, job title, business/industry, country, state/SCF/ZIP
Price: $125/M (most files)
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected]
AllPosters/Art.com Master File
Art.com Inc. includes catalog and Internet buyers from its Art.com and AllPosters.com brands on this master file. A total of 49,688 catalog buyers and 440,925 Internet buyers are available from the last six months. The average sale was $125.
Selections: Purchase amount, hotlines, age, business, ethnicity, gender, lifestyle, multibuyers, product, state/SCF/ZIP
Price: $100/M
Contact: Millard-Mokrynski Group Inc., Tisha Tyler at 619-303-0654 or [email protected]
Williams-Sonoma Investors
Customer lists from various catalogs published by Williams-Sonoma Inc. have been overlaid with data on stock, bond and other types of investment information to assemble a file with 924,698 investors’ names. Separate files are available for segments such as real estate and mutual fund investors.
Selections: Age, income, donor, Z-24, Circbase, lifestyle, presence of children by age range, adult’s age, income, purchase amount (ranges), multi/average/last purchase, gender, dwelling type, state/SCF/ZIP
Price: $115/M (base)
Contact: Specialists Marketing Services Inc., Allison Bergeron (603-232-8207; [email protected]
Frank Cawood Do-it-Yourself Book Buyers
This file from Frank Cawood & Associates identifies more than 220,000 paid book buyers from the last 24 months. These individuals purchased such titles as “Easy Does It/Cheap and Simple Ways to Solve Common Household Problems,” “Fast Fixes and Simple Solutions/Surprising Uses for Ordinary Household Items,” and “1001 Timely Tips for Clutter Control.” Direct mail and space ads are the sources.
Selections: Hotlines, multibuyers, source, gender, province, FSA, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected])
IT Trade Magazine Subscribers
Netline Corp. offers a list of 288,459 subscribers to information technology publications sourced from its Tradepub.com division. E-mail addresses are available for 55,000.
Selections: Phone numbers, monthly hotline, job function, number of employees, industry, state/SCF/ZIP
Price: $142/M (postal file); $200/M (e-mail file)
Contact: Walter Karl Midwest, Dorothy Crider at 847-273-5714; [email protected]
Senior Web Surfers
Nearly 800,000 Internet savvy donors from the last 24 months are named. These individuals are 55 or older and reportedly go online daily. Eighty-five percent are women. The average donation was $85. Data is sourced from direct mail and telemarketing.
Selections: Monthly hotline, age, income, gender, homeowner, state/SCF/ZIP
Price: $85/M
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; [email protected] )
NEW INSERT MEDIA
Adam Hersh Posters PIP
A package insert program has become available from Adam Hersh Posters. Most customers are 18 to 24. An estimated 640,000 packages will be shipped in 2008. Roughly 400,000 packages will be shipped through the remainder of this year. Up to three inserts per package will be accepted. The maximum weight for inserts is one-quarter ounce.
Price: $60/M
Contact: Adrea Rubin Management Inc., Amy Langer (646-487-3785; [email protected])
MEET THE BROKER
Introducing Shannon Holleman of Huntsinger & Jeffer Inc.
This week, Meet the Broker features Shannon Holleman, who has been brokering lists for fundraising appeals for more than 10 years. To learn when she’ll put a list at the bottom of the pile, click here (directmag.com/meet_the_broker/holleman).
Network
