* American Business Ventures
* Union Pen Co.
* Interface Flor
* Baby Boomers Focused on Finance
* Donors from Taylor Gifts and Get Organized
* Attention Online Shoppers
* 411/Espanol Directory Assistance
* Children’s Cancer Research Fund
* Short Cuts
LISTS UNDER NEW MANAGEMENT
American Business Ventures
Listdata Management Services Inc. will assume management of the American Business Ventures list with more than 1.8 million names, in addition to the American Business Ventures Enhanced file with more than 3.4 million names. These are among 14 lists of entrepreneurs, book buyers and high-tech product buyers from R.J. Persson Enterprises that Listdata will manage, effective Sept. 1. VentureDirect Worldwide will manage these files through the end of August.
Selections: Adult/child age ranges, marital status, household income ranges, demographics, pyschographics, multibuyers, gender, state/SCF/ZIP
Price: $80/M (American Business Ventures files)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com
Union Pen Co.
Walter Karl Inc. has been appointed Union Pen Co.’s list manager. The last-12-month buyers file contains 30,370 names. Products sold include promotional pens and other advertising specialties. Those listed are business owners and managers. MeritDirect was the former list manager.
Selections: Gender, number of employees, SIC code, sales volume, title, contact name, state/SCF/ZIP
Price: $105/M (last-12-month buyers)
Contact: Walter Karl Inc., Dana La Mance at 845-732-7092 or Dana.lamance@walterkarl.infousa.com
NEW LISTS
Interface Flor
Consumers who spent an average of $200 for modular carpet tiles are listed on the Interface Flor file. Nearly 10,000 last-12-month buyers are available. These customers are generally 30 to 49, with an income in excess of $100,000. A segment with requestors is available. The source is primarily direct mail but some purchases were made at the Web site interfaceflor.com.
Selections: Gender, state/SCF/ZIP
Price: $130/M (last-12-month buyers)
Contact: Mokrynskidirect, Wendy Udell at 201-487-8181, ext. 627 or wudell@mokrynski.com
Baby Boomers Focused on Finance
Subscribers to multiple financial and investment publications are named on the Baby Boomers Focused on Finance list. More than 195,000 names are available. The average unit of sale was $175. Direct mail is the source.
Selections: Quarterly hotline, age, gender, income, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or LisaT@thelistexperts.com
Donors from Taylor Gifts and Get Organized
A list that identifies contributors to various causes was recently assembled from the Taylor Gifts and Get Organized catalogs, based on fundraisers that used the parent files. There are 138,380 last-12 and 280,158 last-24-month donors, among other segments available. Direct mail is the source of this enhanced file
Selections: Age, credit card buyers, ethnicity, religion, gender, income, lifestyle, multibuyers, single purchase, presence of children, product, state/SCF/ZIP
Price: $100/M (last-24-month file)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com
Attention Online Shoppers
Individuals who used the Internet to purchase books, music, clothing, computer products and other types are products are listed the Attention Online Shoppers file. More than 600,000 names are available.
Selections: Monthly/quarterly hotlines, lifestyles, demographics, gender, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Becky Hagadorn at 203-778-4110 or becky@catamountgroup.net
UPDATED LISTS
411/Espanol Directory Assistance
A weekly hotline has been introduced on the 411/Espanol Directory Assistance list of Hispanic new movers with new utility connections. Roughly 100,000 names are added to this file weekly. Some 1.2 million last-three-month names are available. Postal and telemarketing segments are offered.
Selections: Age, income, age, income, credit card, Canadian, Puerto Rican, state/SCF/ZIP
Price: $120/M (postal file); $200/M (telemarketing file)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com
SPECIALS!
Children’s Cancer Research Fund
Selects are half price for publishing tests of the Children’s Cancer Research file. This is a universe of 389,000 donors. Contact ALC Data Management, Tom McCulloh at 914-524-5238 or tom.mcculloh@alc.com
Short Cuts
A $70/M fundraising, insurance and credit card rate has been instituted on the Gurney’s/Henry Field’s Cross Over Mulibuyers list. More than 78,000 last-12-month buyers are available. Contact Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or Lisat@nai.biz
The Las Vegas Food and Beverage E-newsletter subscribers file’s base rate was recently reduced by $40/M to $250/M. This list contains more than 18,000 subscribers. Contact IdeaList Co. Barb Stanley at 203-754-5478 or barb@theidealistcompany.com
