* ASM International
* Syracuse Cultural Workers Buyers
* Pumps & Systems
* Forensic Magazine
* Forbidden Planet International U.K.
* Big Win MO Buyers South Africa
* Scholastic at Home Catalog Shopper Enhanced
* Upscale Wig Buyers From Paula Young
LISTS UNDER NEW MANAGEMENT
ASM International
Kroll Direct Marketing has been named list manager for ASM International, an organization of engineers, scientists and executives whose work involves metals and other materials used in manufacturing. U.S. and international master files identify 41,281 and 15,180 buyers and attendees, respectively. Each list names many in the aerospace, automotive, medical device and heavy equipment industries. Edith Roman Associates Inc. was the previous manager.
Selections: Technology interest, education, number of employees, job title/function, business/industry type, state/SCF/ZIP
Sample usage: CRC Press, Thermo Electron Corp., ProQuest, Society of Manufacturing Engineers, Bid-Service LLC
Price: $130/M (U.S. file); $250/M (international file)
Contact: Kroll Direct Marketing Inc., Ilene Schwartz (216-371-1667; [email protected])
Syracuse Cultural Workers Buyers
Direct Communications Corp. now manages Syracuse Cultural Workers’ list of 21,931 catalog buyers. The average sale for books, CDs, DVDs, calendars and other products was $54. Names in the News Inc. was the prior manager.
Selections: Gender, business, state/SCF/ZIP
Sample usage: NARAL Pro-Choice America, SERRV International, Marketplace, American Friends Service Committee
Price: $100/M
Contact: Direct Communications Corp., Michael Brogna (802-747-3322, ext. 26; [email protected])
Pumps & Systems
Cahaba Media Group chose Information Refinery Inc. to oversee this magazine’s file of 34,379 subscribers. Pumps & Systems is read by industrial pump system engineers and operations/maintenance professionals. Those listed here design, install and maintain pumps used for water, chemicals, power generation and other industrial processes. Direct Media Inc. formerly handled this account.
Selections: Type of business, job function, number of employees, purchasing budget, phone number
Price: $165/M
Contact: Information Refinery Inc., Dave Foster at 800-529-9020 or [email protected]
Forensic Magazine
MetaResponse Group recently assumed management of this list for Vicon Publishing Inc. A total of 10,345 subscribers are named, including lab directors, scientists and crime scene investigators. VentureDirect Worldwide was the former manager.
Selections: Job function, industry, gender, state/SCF/ZIP
Price: $225/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
NEW LISTS
Forbidden Planet International U.K.
This is a file of some 200,000 U.K. mail order buyers. Those listed ordered products with science fiction, movie or television themes. Sixty percent are men; their average age is 30. Postal and telemarketing segments are available. Direct mail and the Internet are the sources.
Selections: Gender, credit card users, geography
Price: $185/M (postal file); $275/M (telemarketing file)
Contact: Macromark Inc., Bill Ochs (845-230-6300, ext. 332; [email protected])
Big Win MO Buyers South Africa
Approximately 60,000 South African consumers who bought jewelry, leather goods, electronics, health-related and other household products are named here. Each made about eight purchases. Direct mail is the source.
Selections: Recency, frequency, order value, product type, cell phone number, geography
Price: $250/M
Contact: Regency Direct Mail Ltd., Sanj Aggarwal (604-853-3035; [email protected])
UPDATED LISTS
Scholastic at Home Catalog Shopper Enhanced
Nearly 1 million individuals who’ve shopped from catalogs in a 12-month period are identified. This file is enhanced with lifestyle data from Equifax to offer product-category interests such as home d
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