* OnRebate.com Enhanced Master File
* Utility Contractor Magazine
* Win Instant Cash Prizes
* T-Boost Male Revitalizing Product Buyers
* Puzzle Players U.K.
* Rodale Programs
* F & W Publications Hotlines
* Business Life
NEW LISTS
OnRebate.com Enhanced Master File
This is a list of consumers who registered online to receive rebates. This file is comprised of 775,569 direct mail and online buyers. Demographic and psychographic data enhancements have been added. No telemarketing is allowed.
Selections: Hotlines, adult’s/child’s age/gender, credit card buyers/type, homeowner/renter, household income, lifestyle, mail order buyers, multibuyers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: 21st Century Marketing Inc., Toni Rivara 631-306-5249 or [email protected] and Cheryll Conner at 631-306-5209 or [email protected]
Utility Contractor Magazine
A list of subscribers to Utility Contractor magazine is available. The count is 10,636. Subscribers include managers, directors and owners. This file is comprised of contractors, engineering firms, manufacturers and suppliers.
Selections: Title, industry, annual revenue, recommend/specify, construction areas, money spent on equipment, gender, telephone numbers, state/SCF/ZIP
Price: $125/M (base)
Contact: Information Refinery Inc., Brahm Schenkman at 800-529-9020, ext. 29 or [email protected]
Win Instant Cash Prizes
More than 1.9 million names are offered the Win Instant Cash Prizes list. Those listed paid $13 to $40 to enter a monthly sweepstakes. Three-quarters are women, average age 50, with a $55,000 average income. The source is direct mail.
Selections: Monthly hotline, gender, presence of children, credit card, state/SCF/ZIP
Price: $85/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
T-Boost Male Revitalizing Product Buyers
A total of 8,294 names are available on the T-Boost Male Revitalizing Product Buyers list. These men spent $60 to $130 on dietary supplements. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $130/M (base)
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
Puzzle Players U.K.
Some 3,500 names have been assembled on the Puzzle Players U.K. file. These individuals in the United Kingdom paid to participate in skill puzzle contests in June. Direct mail is the source.
Selections: Hotline, gender
Price: $175/M
Contact: J.R. Direct Response International Inc., Laura Pike at 604-940-0277, ext. 117 or [email protected]
NEWLY MANAGED INSERT MEDIA
Rodale Programs
Media Horizons recently assumed management of 16 insert programs for Rodale Inc. Among these are statement stuffers, package inserts and sampling bags. They include such Rodale brands as Prevention, Men’s Health, Runner’s World and Organic Gardening. One book statement program for example reaches more than 1.9 million annually. Millard Group’s A/M Direct division formerly handled this account.
Price: $51/M (book statement)
Contact: Media Horizons Management, Daphne Fernandes at 203-604-1715 or [email protected]
UPDATED LISTS
F & W Publications Hotlines
New hotlines for turkey hunting, guns and knives, knives and deer hunting have become available on the F&W Publications list. Counts range from 2,507 to 80,090. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $95/M
Contact: MKTG Services, Kerry Fischette at 215-867-4091 or [email protected]
COOPERATIVE DATABASES
Business Life
More than a dozen list segments have been introduced for the Business Life cooperative database. Files are available for information technology executives, accounting professionals, automotive dealers, European executives, mortgage brokers and small business owners, to name a few. The Business Life master file contains more than 7.1 million names. Sources include subscriptions to such publications as Fortune, Business Traveler, Bank Investment Consultant, Control Design and White Paper.
Selections: Job function/title, telephone/fax numbers, number of employees, business address, company name, industry, SIC codes, state/SCF/ZIP
Price: $150/M
Contact: Teramedia Corp., Marissa Schineller at 561-477-7562, ext. 13 or [email protected]
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