* Lenox Group
* Peruvian Connection
* Investment Prophets.com Paid Newsletter Subscribers
* Doubleday Entertainment Ailments and Prescriptions
* MeritDirect Appointed to Broker Lists for Brady Corp.
* People in the News
* Short Cuts
* Metropolis Magazine
LISTS UNDER NEW MANAGEMENT
Lenox Group
Direct Media Inc. has been tapped to serve as list manager for Lenox Group Inc. A total of 834,886 buyers are on file, including 537,617 from the last 12 months. The average sale was $55 generated from catalogs and space advertising. Three other files featuring new enhancements are available as well. ALC Data Management was the prior list manager.
Selections: Hotlines, dollar amount spent (ranges), adult’s/child’s age, gender, interest, ethnicity, religion, income, state/SCF/ZIP
Sample usage: Jessica London, Barbie Collections, Columbia House, Gevalia Kaffe, Smile Train, Salvation Army, Checks Unlimited, Ginny’s, Harriet Carter, Lakeside Collections, Oreck Corp. Casual Living, Collections Etc., Lighter Side, Lillian Vernon, Noble Collection, Shannon Mail Order, THT Designs, Touch of Class, Berea College
Price: $100/M
Contact: Direct Media Inc., Mary Hickey (203-532-2479; [email protected])
Peruvian Connection
Belardi/Ostroy ALC now manages a catalog customer file for Peruvian Connection Ltd. A total of 70,038 catalog buyers from the last 24 months and 42,564 from the last 12 months are available. The average sale was $295 for men’s and women’s apparel and accessories. These customers’ average household income tops $100,000. Millard-Mokrynski Group (Mokrynskidirect) previously managed this list.
Selections: Hotlines, dollar amount spent (ranges), last/average purchase, credit card buyers, product, gender, state/SCF/ZIP
Sample usage: Anthropologie, Acacia, Barrie Pace, Bloomingdale’s, Boston Proper, Crate and Barrel, Garnet Hill, Gumps, Isabella Bird, NapaStyle, National Geographic, RedEnvelope, Ross Simons, Scully and Scully, Sierra Trading Post, Sundance, Viva Terra, Wooden Soldier
Price: $120/M (last-24-month buyers)
Contact: Belardi/Ostroy ALC LLC, Caroline Gensone at 212-381-1741 or [email protected]
NEW LISTS
Investment Prophets.com Paid Newsletter Subscribers
More than 1.9 million subscribers to independently published investment newsletters have been assembled for this file. It includes men (85%) and women who subscribed to such titles as Forbes EFT, Global Investing, Gold and Energy Advisor, Investment Quarterly Trends, Oberweis Report and Wall Street Transcription. The average sale was $52. The Internet is the source.
Selections: Hotlines, gender, $50-plus subscribers, state/SCF/ZIP
Price: $120/M
Contact: Direct Partner Solutions Inc., Ann Nolan (678-762-9869, ext. 230; [email protected])
Doubleday Entertainment Ailments and Prescriptions
This merged database includes Doubleday Entertainment NY Professional Book Club buyers with appended ailment and drug prescription data. The count is 249,000. Separate segments for offered for such categories as allergies and asthma, cardiovascular and pulmonary health, gastrointestinal health and vision, to name a few. Sources include direct mail, space advertising and the Internet.
Selections: Hotlines, ailments/prescription, age, ethnicity, gender, income, specialty/interest, state/ZIP
Price: $105/M
Contact: ALC Data Management, Sharlene Palmgren (914-524-5267; [email protected]
IN THE NEWS
MeritDirect Appointed to Broker Lists for Brady Corp.
Brady Corp. has selected MeritDirect to serve as exclusive list brokerage for all its direct marketing businesses. Brady is a manufacturer and marketer of safety and identification products and other specialty materials. Its catalog brands include Seton Identification Products, Personnel Concepts and Emedco. Brady also owns Clement Communications, a newsletter publisher that targets human resources professionals. Contact MeritDirect, Mark Joyce (330-650-0550; [email protected])
People in the News
Jerry Reisberg has joined MCH Inc. as vice president of business development. Reisberg will be responsible for broadening the data compiler’s reach in the business-to-institution market. His background includes consulting.
Short Cuts
Executives formerly with NRL Direct have begun working at the Weehawken, NJ-based headquarters of Specialists Marketing Services Inc., which recently acquired NRL. The main phone number at SMS is 201-865-5800.
SPECIALS!
Metropolis Magazine
Bellerophon Publications Inc. offers test mailers a $10/M discount of the base price for Metropolis Magazine list. This architecture and design title has 33,341 subscribers. Contact Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
Network
