* Golf Society Business Leaders
* Adam Hersh Art and Poster Buyers
* Shop Taste of Home
* Total Landscape Care Magazine
* Pathbooks
* Magna Publications Conference Attendees
* 2.0 Migraine Sufferers
* Fran Green Rises to Chief Revenue Strategist at ALC
NEW LISTS
Golf Society Business Leaders
Members of the Golf Society of the U.S. paid $40 to receive benefits that include discounts at more than 2,000 golf courses nationwide. A total of 921,883 golfers are named and e-mail addresses are available for 124,668. This data comes from multiple online sources.
Selections: Job title, top management, business/industry, company size, sales volume, year started, age, gender, telephone numbers, number of employees, minority owned, sales volume, SOHO, state/SCF/ZIP
Price: $100/M (postal file); $230/M (e-mail file)
Contact: List Services Corp., Matt Potts (203-743-2600; [email protected])
Adam Hersh Art and Poster Buyers
This file from Adam Hersh Auction names 265,710 Internet-generated customers, including 56,631 buyers from last year. The average order was $25 for art, movie, music, sports and children’s posters.
Selections: Poster category, age, income, lifestyle, presence of children, gender, ethnicity, mail order buyers, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: Walter Karl Midwest, Dorothy Crider at 847-273-5714; [email protected]
Shop Taste of Home
Reiman Media Group Inc. has released a list of buyers generated from a new product division associated with Taste of Home magazine. Some 67,663 buyers from the last 12 months are identified. The unit of sale was $33 generated online. These customers are predominantly women, median age 58, with a $45,620 median household income.
Selections: Dollar amount spent (ranges), hotlines, cash/credit buyers, multibuyers, gender, Nielsen county, product categories, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Stacy Dandridge (203-532-2328; [email protected])
Total Landscape Care Magazine
Randall-Reilly Publishing Co. now offers this list from the newest title in its construction media group. Nearly 40,000 subscribers are on file. Subscribers include landscaping contractors, lawn maintenance firms, tree service firms and similar companies.
Selections: Primary business, job title, annual revenue, number of employee, business services offered, authority to specify, state/SCF/ZIP
Price: $125/M
Contact: Information Refinery Inc., Craig Dadika (201-529-2600; [email protected])
Pathbooks
Buyers of book titles on Buddhism, Islam, yoga and other spiritual traditions have been assembled on this file. A total of 24,666 buyers from the last 24 months and 10,182 from the last 12 months are named. The average order was $30. Direct mail and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; [email protected])
Magna Publications Conference Attendees
Professionals who attended the Teaching Professor National Conference, National Conference on Student Leadership and online seminars are gathered on this file offered by Magna Publications Inc. A total 5,773 are available. The average sale was $229 sourced entirely via 100% direct mail.
Selections: Gender, state/SCF/ZIP
Price: $235/M
Contact: MKTG Services, Kerry Fischette (215-867-4091; [email protected])
UPDATED LISTS
2.0 Migraine Sufferers
Counts for ailment selections have increased on the 2.0 Prime Health Solutions Consumer Database, prompting the list owner to start releasing separate data cards for specific afflictions. One, for example. identifies more than 1.5 million migraine headache sufferers. Additional data card releases are pending for ailments not previously shown on the main data card.
Selections: Age, income gender, presence of children, homeowner, occupation, college degree, ethnicity, interests, hotlines, education, lifestyle, mail order buyers, Internet buyers, state/SCF/ZIP
Price: $155/M (migraine file)
Contact: Media Heights, Jason Rines (603-749-5511, ext. 290; [email protected])
IN THE NEWS
Fran Green Rises to Chief Revenue Strategist at ALC
Fran Green has been promoted to chief revenue strategist at American List Counsel Inc. Green’s responsibilities will include creating new product lines through third party marketing alliances and a new co-op program for ALC’s publishing and nonprofit clients.
She will continue in her role in developing new products and services involving databases, data enhancements, statistical modeling, customer profiling, data aggregation and other applications.
Green previously served as president of the ALC Data Management division. She has been selected 2007’s List Leader of the Year by the Direct Marketing Association.
ALC’s executive vice presidents Lori Magill-Cook and Britt Vatne will assume additional responsibilities in the company’s data management business.
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