* Automobile Quarterly
* Designs in Machine Embroidery
* New York Public Television Special Interest Donors
* Perfect Vision
* South American Cruise Enthusiasts
* Affinion Group
* International Masters Publishers
* Energy Newsletters
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Automobile Quarterly
Chilcutt Direct Marketing now manages Automobile Quarterly magazine’s 6,472-name subscriber file. A similar number of former subs are identified as well. Nearly all those listed are men. About 64% own a classic or collectible car. Statlistics was the previous list manager.
Selections: State/SCF/ZIP
Sample usage: Road & Track, Hemmings Motor News, Fairfield Mint, Car Collector, Hachette Filipacchi, Crain Communications, Speedgear, Primedia California, Genuine Hot Rod Hardware
Price: $120/M
Contact: Chilcutt Direct Marketing, Jane McCoy at 405-478-7245 or [email protected]
NEW LISTS
Designs in Machine Embroidery
Virtually all 18,230 subscribers to Designs in Embroidery magazine are women. The names of another 6,420 former paid subs from the last 12 months can be rented as well. The magazine features designs for embroidering clothing, quilts and home decorations, and covers other craft projects, including scrapbooks.
Selections: State/SCF/ZIP
Price: $95/M
Contact: AllMedia Inc., Joan Laufer at 469-467-9100, ext. 212 or [email protected]
New York Public Television Special Interest Donors
The names of two stations’ contributors are combined on this list. Some 55,671 donors from the last 12 months are identified, plus 170,013 active and lapsed givers. The average donation was $48. The sources are direct mail and on-air.
Selections: Religion, ethnicity, gender, dollar, state/SCF/ZIP
Price: $95/M (last-12-month donors)
Contact: Direct Media Inc., John Briley at 203-532-3770 or [email protected]
Perfect Vision
This is a 275,842-name file of consumers who bought contact lenses at discount prices. The average age of those listed is 35. The Internet is the source.
Selections: Monthly hotline, age, gender, homeowner, income, state/SCF/ZIP
Price: $100/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 800-240-3349, ext. 316 or [email protected] and Maureen Digan 866-761-5971 or [email protected]
South American Cruise Enthusiasts
Some 47,355 postal and 121,436 e-mail addresses are assembled here. Those listed filled out detailed surveys at Lux-cruise.com when they subscribed to the Luxury Cruise News online magazine. Subs also completed other periodic surveys on vacation planning.
Selections: Behavior, income, affluence, gender, presence of children, demographic, state/SCF
Price: $100/M (postal or e-mail files)
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-650-7776 or [email protected]
NEWLY MANAGED INSERT MEDIA
Affinion Group
Media Horizons Management has issued 16 data cards for Affinion Group’s insert media programs. Among them are the Traveler’s Advantage by Affinion catalog blow-in, package insert and rebate check statement programs. Some 3 million catalogs are mailed annually to paid members for the blow-in. Here the maximum size is 5-1/2 by 5-1/2 inches. Approximately 480,000 packages are shipped each year with inserts which can be as large as 5-1/4 by 8 inches. Some 240,000 envelopes go out annually for the rebate program; the maximum size is 3-7/8 by 9 inches. The weight limit for all three programs is .20 ounce. Leon Henry Inc. previously managed all 16 programs.
Sample usage: Yves Rocher, Bookspan, BMG
Price: $30/M (blow-in)
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected]
NEW SELECTS
International Masters Publishers
A new monthly hotline with 328,000 names is available on the International Masters Publishers master file. This hotline identifies those who received a shipment during the hotline month and made a payment of at least $5. The two segments were combined and deduped to offer this new selection. This represents a 26% increase in hotline names available for rental.
Additional selections: Hotlines, change of address, dollar amount of purchase, enhanced selects, gender, multibuyers, number of shipments, product interest, category, state/SCF/ZIP
Price: $95/M (base)
Contact: ALC Data Management, Susan Packard at 609-580-2785 or [email protected]
SPECIALS!
Energy Newsletters
A $55/M discount off the base rate is being offered until May 15 on the Energy Newsletters master file, which identifies 77,676 former subscribers. The same deal applies to the Energy Letter and Energy Reporter lists of former subscribers. Contact: Kroll Direct Marketing Inc., Janae Thompson at 609-275-2900, ext. 104 or [email protected]
Short Cuts
June 15 is the closing date for the Parent Source co-op program targeting 1.5 million parents of children in kindergarten through grade 6. Contact: Choice Media, Diane Caruso at 603-672-3338 or dcaruso@[email protected]
Network
