* Tuned-in Online Music Community
* New York Magazine E-mail
* Another Winning Trade
* Haven Hall
* Leisure Study Opportunity New Zealand
* The Source Statement Stuffer
* ALC of New York Forms Consulting Division
* People in the News
* Dynamic Graphics Image Buyers
* PC Gamer
NEW LISTS
Tuned-in Online Music Community
Subscribers to an online catalog offering downloadable music are found on the Tuned-in Online Music Community list. A total of 265,236 postal and e-mail records from the last 12 months are offered. These music enthusiasts burn CDs, transfer songs to MP3 devices and make copies of downloaded music for personal use. The average sale is $10.
Selections: Age, catalog buyers, ethnicity, religion, marital status, credit card users, new mover, homeowners, recently refinanced, income state/SCF/ZIP
Price: $90/M (postal file); $195/M (e-mail file)
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or kiml@aggressivelist.com
New York Magazine E-mail
An e-mail master file with 46,060 records has become available from New York Magazine. This file is derived from magazine subscribers and the magazine’s Web site NewYorkMetro.com. Separate segments are offered from the magazine and Web site.
Selections: Gender, title, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Allison Bergeron at 603-924-9262, ext. 2153 or abergeron@millard.com
Another Winning Trade
Winning Investments LP has launched postal and e-mail lists of subscribers to Weekend Newsletter and related financial services. The larger Another Winning Trade E-mail file contains 25,193 subscribers. The corresponding postal file contains 5,217 records. The sources are direct mail and the Internet.
Selections: State/SCF
Price: $785 (entire postal file); $200/M (e-mail file)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com
Haven Hall
A master file naming 6,322 buyers from the Haven Hall catalog has been released. This cataloger sells corporate gifts, ad specialty and promotional products targeting businesses large and small.
Selections: State/SCF/ZIP
Price: $110/M
Contact: MeritDirect, Eva Perretti at 914-368-1033 or eperretti@meritdirect.com
Leisure Study Opportunity New Zealand
Residents of New Zealand who made inquiries or enrolled in home study courses are offered on a new file. The Leisure Study Opportunity Seekers New Zealand file consists of 8,457 inquirers and 252 individuals who enrolled in courses, ranging from writing, interior design, landscaping and photography to gourmet cooking, life coaching and childcare. Three-quarters of those listed are women.
Selections: Hotline, recency, age, credit card, gender, postcode
Price: $175/M (inquirers): $210 (attendees)
Contact: J.R. Direct Response International Inc., Maarten Koom at 604-940-0277, ext. 118 or maartenkoom@jrdirect.com
NEWLY MANAGED INSERT MEDIA
The Source Statement Stuffer
After a one-year hiatus The Source hip hop music magazine has relaunched a statement stuffer program. The average age of these subscribers is 22. More than half these subscribers are African American. Up to two inserts will be included in 20,000 statements mailed monthly to active subscribers. Inserts may be as large as 3-1/2 by 8 inches weighing up to .25 ounce.
Price: $55/M
Contact: Walter Karl Inc., Pat Leone at 845-732-7064 or pat.leone@walterkarl.infousa.com
IN THE NEWS
ALC of New York Forms Consulting Division
ALC of New York LLC has formed a consulting division to offer clients a broader range of services for direct marketing. “We’re looking to evolve beyond offering list brokerage services to also serve as consultative partners,” said Andy Ostroy, chairman and CEO of ALC of New York. The firm’s new growth strategies group is intended to complement established brokerage services, which are generally more tactical in nature than strategic, according to Ostroy. More expanded analytical services will be offered in-house, services previously offered on a more limited basis in conjunction with marketing partners, he said. Donna Belardi, president of ALC of New York, will lead the new division. ALC of New York has named Polly Bickel to serve as associate vice president of strategic consulting. Bickel was formerly manager of customer acquisition at Williams-Sonoma Inc. Bickel’s new responsibilities will include working with clients on multi-channel marketing strategies for prospecting, circulation, online marketing, reactivation, promotions and financial analysis.
People in the News
Dorothy Laudano has been promoted from list manager to director of list services at MetaReponse Group Inc., based in Deerfield Beach, FL. Laudano will be responsible for the development, positioning and marketing of new list properties, in addition to overseeing continuity programs.
SPECIALS!
Dynamic Graphics Image Buyers
Through May 31 new test mailers will receive a $10/M discount off the base price of the Dynamic Graphics Image Buyers file. The names of nearly 20,000 individuals who purchased digital photos are available. Contact MKTG Services, Tim Murphy at 215-968-5020, ext. 157 or tmurphy@mktgservices.com
PC Gamer
New mailers receive $10/M off the base price of the PC Gamer magazine list. This is a universe of 202,000 records. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.marchant@alc.com
