* Soundview Executive Book Summaries
* The Printery House
* Conservative Comedy Recordings by Paul Shanklin
* Heart Healthy Living
* eBay Tips for Dummies Online Buyers
* Bridges E-mail File
* Power Wave Opportunity Buyers
* Funny Times
LISTS UNDER NEW MANAGEMENT
Soundview Executive Book Summaries
Concentrated Knowledge Corp. has tapped MeritDirect to manage these lists. Nearly 40,000 U.S. and 2,772 Canadian subscribers are named on separate files. Subscribers receive summaries of business books, distributed via CD and wireless devices such as PDAs and MP3 players. The average sale was $150. CEOs, presidents, business owners and other management executives are included. The list owner formerly handled management in house.
Selections: Gender, subscribers, business address, FSA, province, state/SCF/ZIP
Sample usage: American City Business Journals, Briefings Publishing, Business Week, Center for Management Research, Coveylink, Fortune Magazine, John Wiley, Kipling Washington Editors, Linkage, Lumacore, Manchester Who’s Who, MIT Sloan Management Review, Pritchett, Ragan Communications, The Economist, The Wall Street Journal, Baldwin Cooke, Harvard Management Update
Price: $140/M
Contact: MeritDirect, Mike Soltis (914-368-1025; [email protected]
The Printery House
Conception Abbey Inc. named RMI Direct Marketing Inc. to oversee a list of more than 100,000 buyers from The Printery House, a catalog of Christian-themed greeting cards, jewelry, figurines and other products. The average order was $70. ALC Data Management was the previous list manager.
Selections: Gender, $25-/$50-plus buyers, gender, state/SCF/ZIP
Sample usage: St. Mary’s Press, Autom, International Fellowship of Christians, Girls and Boys Town, Cooper Communities, Sacred Heart Southern Missions, St. Labre Indian School, Paralyzed Veterans of America, Women of Faith
Price: $100/M
Contact: RMI Direct Marketing Inc., Valerie Moffett (203-825-4623; [email protected]
Conservative Comedy Recordings by Paul Shanklin
Conrad Direct Inc. has assumed management of this list of 15,391 buyers. The average order was $30, generated via direct mail and the Internet. Robertson Mailing List Co. formerly managed the file.
Selections: Recency, state
Price: $60/M
Contact: Conrad Direct, Brenda Burger (201-567-3200, ext. 111; [email protected]
NEW LISTS
Heart Healthy Living
Meredith Corp. has a list of 52,000 subscribers to Heart Healthy Living. This new magazine focuses on nutrition, exercise and lifestyle to promote cardiac health through cholesterol, blood pressure and stress management.
Selections: Hotlines, change of address, enhancements, gender, paid, renewals, source, state/SCF/ZIP
Price: $120/M
Contact: ALC Data Management, Susan Packard (609-580-2785 or [email protected]
eBay Tips for Dummies Online Buyers
This list identifies 122,050 customers from the last 12 months. Postal and e-mail addresses are available. These individuals bought an instructional program to learn about selling products through online auctions. Direct mail and the Internet are the sources.
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: American Name Services, Wendy Harwood (801-235-8061; [email protected]
Bridges E-mail File
Zweigwhite Media is offering a list of 4,499 e-mail addresses of subscribers to Bridges, a magazine for bridge design and engineering firms. Recipients include construction companies, county, state and federal transportation managers, and engineers. The file was built from Internet and other controlled-circulation subscriber data as well as single opt-in e-mail information.
Selections: Type of business, job title, annual expenditures
Price: $350/M
Contact: Information Refinery Inc., Brian Clotworthy (800-529-9020, ext. 28; [email protected]
Power Wave Opportunity Buyers
A list of 5,877 buyers from the first quarter is available from Power Wave Marketing Inc. These opportunity seekers pay $60 to $150 monthly for products they anticipate reselling via direct mail fliers. In addition, they spend an average of $110 monthly for advertising. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305 or [email protected]
NEW SELECTS
Funny Times
A last-six-month subscriber hotline has been added to the Funny Times magazine file. Nearly 65,000 names are listed, including 32,290 from the last six months. Three-quarters of them are college educated and typically politically progressive. The average annual household income is $68,000. No telemarketing is allowed.
Sample usage: Bookspan, Daedalus Books, Hightower Lowdown, Mother Jones, The New Yorker, The Economist, The Nation, The Sun, Utne Reader, American Civil Liberties Union, Amnesty International, Co-op America, Democratic Congressional Campaign Committee, National Democratic Committee, Democratic Senatorial Campaign Committee, NARAL Pro-Choice America, Natural Resources Defense Council, Oxfam, Planned Parenthood Federation of America, Johnson Smith Co., Northern Sun Merchandising, Working Assets
Additional selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Atlantic List Co., Chris Mayka 703-528-7482, ext. 3076; [email protected]
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