* Education Center Files
* NaturMed
* E/The Environmental Magazine
* National Bridle Shop
* Consumer Package Goods Executives
* Grand View Media Corporate Management
* Quebec Loisrs PIP
* Laurence Shoobs to Handle Avrick Direct’s List Management
LISTS UNDER NEW MANAGEMENT
Education Center Files
Rickard List Marketing begins managing five files today for Education Center Inc. The Education Center master files combines 423,485 magazine subscribers and direct mail buyers of books and other products for teachers. Separate lists are available to target subscribers to Bookbag, The Mailbox, Teacher’s Helper and Learning magazines. VentureDirect Worldwide formerly managed these postal files.
Selections: Hotlines, grade range, school/home address, state/SCF/ZIP
Price: $90/M to $100/M
Contact: Rickard List Marketing, Lisa Hamilton (631-249-8710 or [email protected]
NaturMed
Conrad Direct has been appointed manager of the NaturMed file. A total of 146,793 buyers from the last 24 months are listed. The average order was $140 for natural health and anti-aging products sold by direct mail. Walter Karl Midwest (Rubin Response) was the prior list manager.
Selections: Hotlines, Gender, state/SCF/ZIP
Sample usage: Aloes International, Healthy Directions, Featherspring, Indiana Botanic Gardens, Nature’s Aid Vitamins, R. Garden International, Swanson Health Products, Vital Max
Price: $125/M (base)
Contact: Conrad Direct, Jenifer Gluckman (201-567-3200, ext. 3031; [email protected]
E/The Environmental Magazine
Earth Action Network Inc. has chosen Atlantic List Co. to manage a list of 14,639 subscribers to E/The Environmental Magazine. This title reaches environmental activists and other individuals concerned with environmentally sustainable living. Names in the News Inc. formerly managed this file.
Selections: Gender, state/SCF/ZIP
Sample usage: Ode, Mother Jones, Gaiam Harmony, Gaiam Real Goods, Working Assets, Worldwatch Institute, Co-op America, Earth Policy Institute, Earthjustice, PETA, National Audubon Society, Sierra Club, Environmental Defense, League of Conservation Voters, Humane Farming, World Wildlife Fund, Natural Resources Defense Council,
Price: $100/M
Contact: Atlantic List Co., Chris Mayka 703-528-7482, ext. 3076; [email protected]
NEW LISTS
National Bridle Shop
Equestrian products buyers are named on a list offered by National Bridle Shop Inc. Segments are available with 15,436 buyers from the last 12 months and 27,200 from the last 24 months. Orders typically exceed $100 for saddles, stable supplies and other products for horse owners. The sources are a catalog (50%) and Nationalbridle.com (50%).
Selections: Age, income, hotlines, gender, state/SCF/ZIP
Price: $95/M (last-24-month buyers)
Contact: Chilcutt Direct Marketing, Jane McCoy (405-478-7245, ext. 120; [email protected]
Consumer Package Goods Executives
Zoom Information Inc. has released a list of 63,933 consumer package goods executives. These names are sourced from ZoomInfo, a business information Internet search engine used by sales and marketing executives. It’s comprised of corporate level and marketing executives, including vice president and directors. Telephone numbers are available.
Selections: Job title, standard function, business/industry, sales volume, recency, one per site, SIC code, state/SCF/ZIP
Price: $140/M
Contact: Walter Karl Midwest, Nikki Domanus (847-273-5703; [email protected]
Grand View Media Corporate Management
This database consists of 47,819 executives involved in manufacturing, wholesale, distribution, retail and service industries. It includes subscribers to various magazines published by Grand View Media Group. Phone numbers and e-mail addresses are available. Direct mail is the source.
Selections: Number of employees, business/industry type, one per site, gender, state/SCF/ZIP
Price: $160/M
Contact: Edith Roman Associates Inc., Michael Costantino (845-731-2748; [email protected]
NEW INSERT MEDIA
Quebec Loisrs PIP
A package insert program targeting French-language book club buyers has been introduced by Quebec Loisrs Inc. Most customers are women 29 to 49. Each of the 200,000 packages shipped quarterly will include up to five inserts. Inserts can be up to 5-1/2 by 8-1/2 inches.
Price: $95/M (Canadian)
Contact: Cornerstone Group of Companies, Bill Surgenor (416-932-9555, ext. 389; [email protected]
IN THE NEWS
Laurence Shoobs to Handle Avrick Direct’s List Management
Avrick Direct Inc. has opened offices in Los Angeles and hired Laurence Shoobs to head an in-house list management division.
Avrick owns about 50 consumer and business files, including the Direct Connection list group and offers statistical modeling services, which Shoobs will now oversee. He was formerly vice president of list management at Fasano and Associates.
Avrick plans to manage some key lists but not all of its lists in-house, according to Shoobs. Files that will now be managed in-house include: Action Parents, Adventrix Consumer Credit, Alpha Investors, Babytime, Consumer Credit Watch, Credit Card Merchant Services, Distinctive Donors to Charitable Causes, Exclusive New Businesses, Mega Hotline, Newspaper America, Pronto Mortgage Data, Publisher’s Digest and Warranty Registration.
“This will lead to greater success for the mailers using our files and allow for our expansion into other markets,” said Shoobs in a statement.
Over the years Avrick has worked with such list management firms as Adrea Rubin Management Inc., Listdata Management Services Inc., Specialists Marketing Services Inc. and Fasano and Associates.
Mailers and brokers have been asking Avrick to offer in-house list management resources, according to Doreen Placencia, chief operations officer at Avrick.
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