* Primedia Master Files
* Cultural Creatives LOHAS Consumers
* Symphony Publishing
* Bayshore Diet Product Buyers
* Seniors Living Healthy
* Growing Family Club PIP
* List Compiler HomeData Acquired by Dominion Enterprises
* Harlequin Continuity Master File
LISTS UNDER NEW MANAGEMENT
Primedia Master Files
Specialists Marketing Services Inc. has begun managing Primedia’s list portfolio this week. Eighteen data cards have been released including master files identifying families with children, donors, grandparents and subscribers by ethnic background. Individual files are available for such magazines as Soap Opera Digest and Practical Horseman, in addition to other master files. Millard Group Inc. formerly handled these files.
Selections: Hotlines, gender, source, age, change of address, paid, presence of children,
Price: $100/M to $105/M (master files)
Contact: Specialists Marketing Services Inc., Allison Bergeron (201-865-5800, ext. 2225; [email protected]
NEW LISTS
Cultural Creatives LOHAS Consumers
Consumers who signed up for newsletters and responded to surveys at PrimeHealthSolutions.com are available on this file. It names 4.8 million individuals who indicated they’re interested in the environment, recycling, volunteering and eating healthy. More than 400 data points with buying habits and donor data are selectable.
Selections: Hotlines, age, gender, credit card buyers, e-mail address, ethnicity, religion, education, income, Internet/retail buyer, mail order buyer, marital status, state/SCF/ZIP
Price: $155/M
Contact: Media Heights, Andrea Senteney (800-379-6147, ext. 101; [email protected]
Symphony Publishing
Subscribers from four magazines are now available from Symphony Publishing Group. The largest file for School Band and Orchestra magazine names 22,112 subscribers. Other files for Musical Merchandise Review, Footwear Plus and Earnshaw’s Review offer between 9,319 and 12,110 subscribers.
Selections: Telephone numbers, gender, direct to publisher, state/SCF/ZIP
Price: $150/M
Contact: Statlistics, Paul Cabiati (203-778-8700, ext. 137; [email protected]
Bayshore Diet Product Buyers
Consumers who phoned 800 numbers in response to space ads or direct mail are named on the Bayshore Diet Products Buyers file. These 4,643 customers are mostly women who purchased diet products in the fourth quarter. Postal addresses and telephone numbers are available. About 90% paid with credit cards. The average sale was $50.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $300/M (telemarketing file)
Contact: Impulse Media, Kristine Falconieri (203-825-4625; [email protected]
NEW COMPILED LISTS
Seniors Living Healthy
Mail order buyers 50 and older are listed on the Seniors Living Healthy master file. More than 8.2 million names are available. These individuals are reportedly interested in health and fitness, dieting and weight loss, the outdoors and recreational activities.
Selections: Telephone numbers, health, gender, age, income, state/SCF/ZIP
Price: $70/M (base)
Contact: Walter Karl Midwest, Dorothy Crider at 847-273-5714; [email protected]
NEW INSERT MEDIA
Growing Family Club PIP
Growing Family Inc. offers a package insert program for targeting members of Growing Family Club. More than 11.7 million inserts will be mailed annually. Club members purchased photos of newborns taken in hospitals and registered online to receive coupons and product samples. Inserts can be up to 5-1/2 by 8-1/2 inches. Inquiries for inserts heavier than one-quarter ounce will be considered.
Selections: Birth order, Hispanic, lifestyle, ZIP
Price: $75/M
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305); [email protected]
IN THE NEWS
List Compiler HomeData Acquired by Dominion Enterprises
By Jim Emerson
The publishing company Dominion Enterprises has acquired HomeData Corp. and eNeighborhoods Inc., both of which had been subsidiaries of Siegent Inc. Terms have not been disclosed.
“This acquisition provides new opportunities to deliver data mining and distribution services,” said in a statement Peter Ill, senior vice president and general manager of Dominion’s Internet real estate businesses.
Data compiler HomeData provides online list count and list fulfillment services for list brokers, direct marketers and advertising agencies. Bruce Dulberg will continue to serve as HomeData’s president and CEO.
Key executives were tied up in meetings on Wednesday unavailable for further comment, according to Jennifer Butsch, spokesperson for Dominion Enterprises.
HomeData compiles of postal and telemarketing lists used for direct marketing. The other firm eNeighborhoods compiles home and neighborhood data specifically for the real estate industry.
HomeData maintains historical mortgage and homeowner databases online. It’s sourced from recorded deeds filed at more than 1,300 country courthouses nationwide. More than 55 million records are available from the last four years. These homeowners can be targeted by political affiliation, religion and ethnicity.
HomeData’s Premier Connects residential and business databases offer telephone numbers derived from five regional and 2,600 local telephone companies. This online data is updated daily and available on weekly, monthly and quarterly hotlines.
Its NewNeighbor Connects new mover database is also sourced from telephone companies. It offers more than 250,000 residential addresses on a weekly basis, which can be targeted based on home value, income, ethnicity, age, presence of children, and of course telephone numbers.
Dominion Enterprises publishes more than 500 free and paid circulation magazines in real estate, automotive, recreation and industrial markets. It operates more than 40 Web sites.
SPECIALS!
Harlequin Continuity Master File
Test orders are half price through June 30 for the Harlequin Continuity master file, but enhancement fees will apply. A total of 165,000 names are available. Contact Direct Media Inc., Sheryl Benjamin (203-532-2449); [email protected]
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