* Wealth Manager
* Manufacturer’s News
* FranklinCovey
* AGNI Magazine
* Ultima Smile Whitening System
* Scamperin Sweeps Players
* Females Focused on Finance
* Response America
* Classified
LISTS UNDER NEW MANAGEMENT
Wealth Manager
Summit Business Media has tapped Statlistics to manage the Wealth Manager file. A total of 50,981 subscribers named, in addition to 24,350 subscribers’ e-mail addresses. The average household income of subscribers is $176,361. Worldata previously managed this file.
Selections: Telephone numbers, primary business, job title, state/SCF/ZIP
Sample usage: 101 Publications, Advisor Insider, Barron’s, Business Week, CCH Inc., CFM/TIAA, Economist, Forbes, Foundation Source, Institutional Investor, Money Magazine, New York University, Primedia Business, Value Line, Wall Street Journal
Sample tests: American Bar Association, Financial Times, Heckerling Institute, Ibbotson Associates, Leverage by Design, Morningstar, Rapid Forms, Response Mail Express, Worth
Price: $150/M (postal file); $300/M (e-mail file)
Contact: Statlistics, Isabel Arvoy at 203-778-8700, ext. 117 or [email protected]
Manufacturer’s News
Walter Karl Midwest (formerly Rubin Response) has been appointed list manager for list compiler and directory publisher Manufacturer’s News Inc. (MNI). More than 1.2 million names are available. Separate files are available for corporate level manufacturing professionals, wholesale distributors and financial executives. Sources include public records, trade journals, newspapers, financial reports and directories. This information has been verified by phone, e-mail and postal mail. The prior manager was Response Media Products Inc.
Selections: Job title/function, number of employees, industry, SIC codes, gender, state/SCF/ZIP
Price: $110/M to $120/M (postal files); $135/M to $145/M (telemarketing files)
Contact: Walter Karl Midwest, Nikki Domanus at 847-619-9800, ext. 167 or [email protected] (e-mail address change pending)
NEW LISTS
FranklinCovey
A master file identifying 1.1 million buyers and attendees has become available from FranklinCovey, including 293,012 last-12-month names. This corporate training products and services firm also offers separate files that name seminar attendees, product buyers and other consumer customers. Sources include catalogs, retail stores and FrankCovery.com.
Selections: Hotlines, business/home address, number of employees, title, gender, max per company, products, SIC code, seminar, state/SCF/ZIP
Price: $110/M (base)
Contact: MeritDirect, Christine Greco at 914-368-1022 or [email protected] and Mike Soltis at 914-368-1025 or [email protected]
AGNI Magazine
Some 9,156 subscribers and writers are named on the AGNI literary magazine file. AGNI publishes poetry, short fiction and essays in two 240-page issues annually. Direct mail and author submissions are the sources.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Direct Communications, Michael Brogna at 802-747-3376 or [email protected]
Ultima Smile Whitening System
More than 5,900 consumers are named on the Ultima Smile Whitening System file. These individuals used credit cards to purchase a tooth-whitening product in the fourth quarter. Postal and telemarketing segments are available. The average sale was $120. Direct response TV and space ads are the sources.
Selections: Gender, state/SCF/ZIP
Price: $110/M (postal file); $300/M (telemarketing file)
Contact: Impulse Media, Kristine Falconieri at 203-825-4625 or [email protected]
Scamperin Sweeps Players
Consumers who responded to a variety of sweepstakes offers are named on Scamperin Sweeps Players, a list with 85,017 names. Most paid fees ranging from $2 to $20. Participants responded mostly by mail, but also by phone and text messages. Sources include TV, print media and direct mail.
Selections: Monthly hotline, income, homeowner/renter, gender, product, state/SCF/ZIP
Price: $90/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or [email protected]
Females Focused on Finance
Women who subscribed to multiple financial magazines are named on the Females Focused on Finance list. The last-12-month count is 148,012. The unit of sale was $80.
Selections: Hotlines, income, age, presence of children, state/SCF/ZIP
Price: $85/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]
COOPERATIVE DATABASES
Response America
The Response America cooperative database contains 50 million names, including 25 million from the last 12 months. This file consists of individuals who responded to offers for auto warranties, vacations, magazines and various online offers. Sources include direct mail, telemarketing and the Internet.
Selections: Hotlines, name, address, income, age, credit card, interests, state/SCF/ZIP
Price: $80/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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