List and Database News

Entrepreneur Magazine

Mal Dunn Associates is now the manager of the e-list of Entrepreneur Magazine. This file contains 39,425 subscribers who have indicated their willingness to receive third-party solicitations. The file consists largely of small business owners.
Selections: Hotline, age, income, geography, gender
Price: $150/M + $50/M transmission fee
Contact: Mal Dunn Associates Inc., 845-278-1200

Globe Direct
Every week, the Boston Globe Direct Total Market Coverage program reaches 1.25 million households through this saturation insert program. Nearly seven in ten are homeowners and 72% are college educated. The average age of the recipients is 47. Inserts are limited to ten per issue, with a maximum size of 5 1/2