History Channel Club
A&E Television Networks has chosen Names and Addresses Inc. to manage the membership list for the History Channel Club. A total of 105,546 active members are being offered. Millard Group Inc. was the prior list manager.
Selections: Non-reciprocal, source, gender, state/SCF/ZIP
Price: $100/M
Contact: Names and Addresses Inc., 847-850-1021
Microsoft Certified Professional Group
There are 357,255 postal and 284,123 e-mail records available on the recently introduced Microsoft Certified Professional Group master file. The individuals listed are responsible for managing and implementing information technology services at small and medium size companies worldwide.
Selections: State/SCF/ZIP
Price: $150/M (postal): $200/M (e-mail)
Contact: 101 Direct, 877-410-1347
Back to Basics
Home Trends has begun renting its Back to Basics catalog file. A universe of 116,963 records is being offered. This catalog features soft goods especially for the bedroom and bathroom. Some 77% of the customers are women, average age 50, with a $70,000 average household income.
Selections: Dollar amount, last or average purchase, product, gender, state/SCF/ZIP
Price: $95/M
Contact: NRL Direct, 201-568-0707
Power and Heat
Highbury Business of the United Kingdom is introducing the Power and Heat International Database. It identifies controlled circulation subscribers to European Power News, International Power Generation and Middle East Electricity. The combined and de-duped count is 4,406.
Selections: Job title/function, company size, employee size, purchase authority, geography
Price: $300/M
Contact: Bethesda List Center Inc., 301-986-1455
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