TruWell Health Products
Within the last 12 months, 191,631 consumers have purchased a variety of diet, pain relief and vitamin supplements. Roughly 85% of the purchasers are female, and they spend an average of $89 per order. The Internet generates 35% of the sales, followed by space and radio ads (20% each), direct mail (15%) and television (10%).
Selects: Three-, six-month buyers, product, competitive free, phone, credit card, state/SCF/ZIP
Price: $90/M
Contact: TCI Direct, 818-752-1800
TV Guide Gift Givers
During the past year, 37,139 individuals have given the gift of informed television viewing in the form of a subscription to TV Guide. Seven in ten of these paid non-subscribing donors are female, with an average age of 56 and an average household income in excess of $60,000.
Selects: Three-, six-, 24-month gift givers, gender, state/SCF/ZIP
Price: $75/M
Contact: Millard Group, 603-924-9262
Great Fun Package Insert Program
There are 247,000 insert opportunities every year within this leisure activities savings program. Recipients are 100% credit card owning, direct media responding consumers who are members of the Great Fun program. The program offers discounts on dining, shopping, hotel and other entertainment resources.
Price: $55/M
Contact: LH Management Division, 914-285-3456
Smith & Hawken
The 169,011 consumers on this list have made purchases from this garden and garden-inspired home furnishing catalogs. They spend an average of $125 per order, and all orders are direct mail sourced. Nearly eight in ten orders are placed by women.
Selects: One-, three-, six-, 24-month buyers, purchase amount, product, last purchase, gender, state/SCF/ZIP
Price: $111/M
Contact: ALC of New York, 212-924-1300
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