Parenting Group
Millard Group Inc. becomes the list manager for Parenting Group Inc., effective Aug. 10. The appointment includes the Parenting magazine list of 1.3 million subscribers. The other files are from Baby Talk magazine and First Moments, a promotional package for distributing product samples and coupons to new parents.
Selections: Hotlines, first-time moms, postnatal, prenatal, change of address, date of birth, gender, telephone number, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., 603-924-9262
Home Trends/Picket Fence/Back to Basics
ALC of New York LLC assumes management on Aug. 9 of three catalog files for Quik-Cook Inc. Its flagship catalog Home Trends list offers nearly 500,000 names. Lists for the Picket Fence and Back to Basics catalogs offer 90,000 and 83,000 records, respectively.
Selections: Hotlines, dollar, average purchase, product, credit card, multibuyers, gender, state/SCF/ZIP
Price: $95/M (base)
Contact: ALC of New York LLC, 212-381-1716
Penton Technology Lists
Penton Technology Media has appointed Edith Roman Associates Inc. and its affiliate ePostDirect to manage technology-related postal and e-mail records. Penton
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