List and Database News

Hello Direct
MeritDirect is offering a list of 131,976 home office and business buyers from Hello Direct. It includes 100,809 one-year buyers and 62,522 three-month purchasers.
Selections: Business type, gender, number of employees, sales volume, hotline, home or business address, geography.
Price: $110/M (base price)
Contact: MeritDirect, 914-368-1025

Silkies Plus Size Multi-Buyer Package Inserts
Direct Media has been named as manager of the new Silkies Plus Size Multi Buyer Package Insert program. Inserts can be targeted to reach only Silkies Queen and Extra Queen size hosiery customers who have made multiple purchases. Roughly 50,000 package opportunities will be available in October, with a deadline of Sept. 12.
Price: $65/M
Contact: Direct Media, 203-532-3881

Health Center for Better Living Blow-in Program
There are 2.4 million blow-in opportunities annually within this vitamin, beauty care and herbal products catalog. A majority of the recipients are female, and all orders are direct marketing sourced. The average age of a recipient is 56, and the average purchase amount is $45. The monthly catalog run is 200,000 copies.
Price: $35/M
Contact: ACI/Reelpoint Direct Inc., 239-992-8907

Home Trends
Within the last 12 months, 564,958 consumers have purchased a variety of cleaning, organizational and storage products for their homes. Items offered include lighting equipment, energy-saving devices, brushes and vacuum accessories. The majority of purchasers are female, and all orders are generated via direct mail.
Selections: One-, three-, six-month hotline, purchase amount, product, credit card, multi-buyers, gender, state/SCF/ZIP
Price: $103/M
Contact: ALC New York, 212-924-1300