Goldshield Group
Goldshield Group has chosen Listdata Management Services Inc. to oversee its customer file. More than 1.5 million records are available, including 236,000 buyers from the last 12 months. The unit of sale is $60 for various dietary supplements. The sources are direct mail and telemarketing.
Selections: Quarterly hotline, income, gender, age, state/SCF/ZIP
Price: $80/M (base)
Contact: Listdata Management Services Inc., 845-357-1881
NIBM Files
The National Institute of Business Management (NIBM) has appointed Lake Group Media Inc. to manage its master file containing nearly 70,000 records and several related smaller files. These files identify subscribers and book buyers.
Selections: Quarterly hotline, business/home address, interest, gender, state/SCF/ZIP
Price: $100/M to $160/M
Contact: Lake Group Media Inc., 914-925-2449
Whatever Works
Mokrynskidirect has assumed management of the Whatever Works catalog list. A total of 190,717 records are available. Customers spent an average of $62 per order. About a third of the customers are men.
Selections: Hotlines, gender, dollar amount spent (ranges), state/SCF/ZIP
Price: $100/M
Contact: Mokrynskidirect, 201-487-8181
CQ Press Lists
The CQ Press division of Congressional Quarterly Inc. has introduced eight postal files derived from directories listing professionals who work in government. The counts range from 13,462 to 36,842.
Selections: Recency, title, issue area, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Edith Roman Associates Inc., 845-731-2684
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