Leapfrog Buys Direct Marketing Firm

Direct marketing firm Leapfrog Online announced Friday that it has acquired Pennsylvania-based Arrowhead Direct Marketing LLC.

A full-service agency serving primarily the financial services and retail industries, Arrowhead will augment Leapfrog’s expertise in financial services marketing and give the Evanston IL firm an East Coast presence.

“We’re delighted to offer our clients an additional level of service as we establish our first office on the East Coast,” said Scott Epskamp, president and co-founder of Leapfrog Online.