Lake Group Media Inc. has been named to manage the Paralyzed Veterans of America file of millions of donors. The appointment takes effect Feb. 10.
The file includes 3.3 million 12-month and 4.6 million 24-month premium donors. Also available are 584,914 one-month premium donors and 417,740 six-month new-to-file premium donors, according to data available on a data card updated in November 2002.
The organization is dedicated to enhancing the lives of individuals with spinal cord injuries and diseases by assuring quality health care, promoting health care and research and advocating for their civil rights and independence.
Other organizations that have used the file include Alzheimer’s Association, March of Dimes, Mayo Clinic Healthquest, National Taxpayers Union and United Negro College Fund.
Donors are from 36 states. Selections include multi-donors, one-month change of address, six-month donors, gender, three-month hotline, monthly hotline and state/SCF/ZIP. The base price for the file is $75 per thousand names (12-month premium donors).
The file had been managed by MKTG Services.
