Kmart Holding Corp. has named Paul Guyardo senior VP and chief marketing officer.
Guyardo will be responsible for marketing, advertising, promotions and external communications for Kmart. He joins the mass-merchant retailer after eight years at HSN, where he was executive VP-television and marketing. Before joining HSN, Guyardo was a general manager at AT&T, where his work guided the development of the “All Within Your Reach” advertising campaign.
