Kaplan Named Time-Life and Heartland Music’s Alt. Media List Manager

The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s alternate media efforts. The Time-Life programs include a 3.3 million-name Time-Life Books package insert, a 5.7 million-name music package insert and a 1.3 million-name Time-Life video package insert. The programs cost $60 per thousand annually.