Automobile parts direct marketer JC Whitney, (http://www.jcwhitney.com) has tapped opt-in e-mail services company MarketHome to provide outbound email services to drive sales, find new buyers, and improve customer relationships.
Terms were not released.
The company’s MarketMail system reportedly lets JC Whitney’s customers control the offers they receive, letting them receive only promotions that are relevant to their specific needs.
