The J. Jill Group Inc., Quincy, MA, expects to report fourth-quarter net sales of $119 million, up from the $114.9 million it recorded in fourth-quarter 2003. The company expects to full financial figures from its fourth quarter, which ended on Dec.25, by mid-February.
“Since early November the top-line performance in our direct business has not met our expectations, as we experienced a significant shift of customers toward our retail segment,” said Gordon R. Cooke, the company’s president and CEO in a statement.
Cooke also said that the company’s policy of aligning its catalog mailing dates with the dates it introduces new floor sets could potentially distract from the performance of its direct marketing activities. “At this point in time we are reassessing our direct segment strategy with an eye toward rightsizing that part of our business as necessary,” he said.
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