Internet advertising revenue amounted to $4.2 billion during third-quarter 2006, up from $3.1 billion in third-quarter 2005, and nearly $4.1 billion in second-quarter 2006, according to the Interactive Advertising Bureau.
The increase marks the eighth consecutive quarter of growth for interactive advertising.
“The consistent growth of online advertising is a clear indication that marketers continue to embrace the true power of interactive advertising,” said Sheryl Draizen, senior vice president and general manager of the IAB, in a statement.
Draizen continued, “Marketers are experiencing how this medium enhances their ability to target and engage the audience that matters to their brand and then measure its effectiveness in ways no other medium provides.”
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