Want to squeeze every advantage you can out of the new postal rates?
Change the contours on your mailing pieces. The prices that go into effect next month are based on shape more than weight.
For example, some catalogers are switching from flat-shaped catalogs to slim jims, putting them in the less-expensive letter category, according to Ted Lebow, vice president of operations at Vertis Communications.
But beware: They may not be what they’re cracked up to be.
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