In a First, McDonald’s Ties Sales to its App

Posted on by Patty Odell

When McDonald’s launched its first app last summer, called McDonald's MobileMcDonald’s Mobile, the strategy was to encourage downloads with rewards, like a free sandwich to the first 8 million users who downloaded the app. Users find menu items, store locators, a loyalty program, as well as coupons and discounts to encourage them to go into a restaurant.

What McDonalds found was that for the first time it could tie its digital strategy to an increase in restaurant sales; A stunning milestone that all marketers can only hope to achieve. McDonald’s CEO Steve Esterbrook shared the details with investors.

“We begin 2016 in a much better place than we were 12 months ago,” he said.

Optimizing Mobile Apps for Lead Gen

How to Get App Users to Turn on Location Services: 3 Tips

Mobile App is Smooth Sailing for Princess Cruises


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!