In a First, McDonald’s Ties Sales to its App

Posted on by Patty Odell

When McDonald’s launched its first app last summer, called McDonald's MobileMcDonald’s Mobile, the strategy was to encourage downloads with rewards, like a free sandwich to the first 8 million users who downloaded the app. Users find menu items, store locators, a loyalty program, as well as coupons and discounts to encourage them to go into a restaurant.

What McDonalds found was that for the first time it could tie its digital strategy to an increase in restaurant sales; A stunning milestone that all marketers can only hope to achieve. McDonald’s CEO Steve Esterbrook shared the details with investors.

“We begin 2016 in a much better place than we were 12 months ago,” he said.

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