The common wisdom has it that consumer marketers are far more active on Twitter, Facebook, YouTube and the like than their business-to-business brethren.
However, a March 2010 study of 104 B-to-B and B-to-C companies from B-to-B marketing specialist agency White Horse suggests B-to-B marketers are much more social than previously thought.
B-to-B Social Staffing Levels: Higher Than Expected
