In this video, produced at Cannes Lions, Gwyneth Paltrow talks about her business, goop, a lifestyle site, offering a curation of products and content. She shares how it evolved from content to ecommerce, her surprise at the anger and puzzlement directed at her and goop and the values of the brand.
She also prides herself on the comraderie born of hiring and working with powerful and intelligent women, the importance of content marketing and how trust and authenticity play into goop’s success.
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