Gated

It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most…

This study provides a framework to evaluate the potential financial impact of Sailthru on organizations and to better understand the benefits, costs and risks associated with using Sailthru.

      SAP is the world leader in enterprise applications in terms of software and software-related service revenue. Based on market capitalization, SAP is the world’s third largest independent software manufacturer. With SAP Marketing Solutions you can deliver personalized, meaningful experiences at every stage of the customer journey. Gain unprecedented customer insight with advanced…

      5 East 8th Ave Vancouver, BC V5T 1R6 Canada 604-681-4668 Email Hootesuite Media Inc. HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement,…

      160 Varick Street 12th Floor New York, NY 10013 203-668-0180 Email Sailthru Sailthru, the leading provider of automated marketing personalization technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and…

    155 Bovet Road Suite 201 San Mateo, CA 94402 Phone: 800-858-4888 Email DNN DNN (formerly DotNetNuke) provides a suite of solutions for creating rich, rewarding online experiences for customers, partners and employees. DNN products and technology are the foundation for 750,000+ websites worldwide. In addition to our commercial CMS and social community solutions,…

Learn How to Generate, Track, and Manage Inbound Mobile Calls. Smartphone adoption around the world is exploding. It’s changing the way businesses market and advertise. It’s now critical that you have a well-thought-out strategy for marketing to smartphone users.

The role that voice and the phone call play in marketing and sales success has never been bigger. There were 30 billion inbound sales calls made to businesses in the U.S. alone last year, and thanks in part to the popularity of smartphones, that number is expected to reach 70 billion by 2016.

GET STARTED NOW! Does your company have valuable information or content to provide marketing professionals? Content that will offer these busy executives greater insights, benchmarks, guidance that will improve results, agility, and/or give them a competitive edge? Chief Marketer is the leading resource for marketers looking for actionable information on measurable marketing strategies, tactics and…

[RESEARCH] State of Online Community Management 2014. What do the most valuable online communities have in common? Research from The Community Roundtable says deeper engagement, ability to measure impact, and seeking external guidance are key.