Gated Content
Collecting customer preferences provides a unique opportunity to hear directly from your customer. However, preference collection methods often change quickly as new technologies become available as do the methods for communication and the type of messages being sent.
Eric Tejeda, Director of Product Marketing at PossibleNOW, explains the history of customer engagement. He explores the opportunities, challenges and key considerations facing any organization that needs to interact effectively with customers and prospects.
Customers want to drive the conversation with your brand. You can enhance customer engagement, speed the sales cycle and improve marketing ROI if your preference management strategy delivers on its full potential.
Preference management is more than a compliance initiative — it is essential to effective marketing. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can get marketing ROI through preference management!
Why do some experts say preference management is essential to the overall customer experience? The momentum for enterprise preference management grows, yet many don’t fully grasp the concept.
Last year millions of cell phones may have stopped ringing due to the new FCC rules that went into effect requiring marketers to obtain prior express written consent to call or text cell phones for solicitation purposes.
According to Forrester Research, the average consumer will receive a whopping 9,000 email marketing messages this year.
Phone leads are often the most valuable to sales. But most marketers don’t know how they generate inbound calls–and conventional marketing automation tools can’t track phone leads.
Storytelling in Marketing allows consumers to get to know a brand’s personality, authenticity, and values. The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. Brand storytelling is the present and future of marketing- learn more about brand narrative storytelling in this article on UWA Online’s…
The best brands define their voices early and execute it in everything they do. Read about 4 excellent examples to learn from in UWA Online’s article “Brand Voice Examples For Creative Marketers”.
