Gap Inc. plans to launch an online footwear business in time for the holiday shopping season.
“The highly fragmented, rapidly growing online footwear market offers a tremendous opportunity for Gap Inc. to leverage our expertise in e-commerce,” said in a statement Toby Lenk, president of the firm’s e-commerce division.
Two-thirds of Gap’s customers surveyed last year said they would buy shoes online from the company.
The new footwear division will join the company’s established Gap.com, OldNavy.com and BananaRepublic.com online divisions.
