- Brand marketers still tend to want to go where they want, when they want — even if it doesn’t make economical sense. Plan routes carefully to maximize the dollars spent and days on the road.
Got an events tip to share? Contact Patricia Odell at patricia.odell@penton.com
HAND-ME-DOWNS:
Significant cost savings can be had by repurposing existing or used display assets such as demonstration units. Brands often have properties in-house that can be reworked for new mobile tours. One bonus? These assets have already shown that they transport easily, and can mean as much as a $50,000 to $60,000 savings over using new items — even for a moderate footprint event. And with the maturing brand-tour market, there’s plenty of used equipment
Network
