Dreyer’s Grand Ice Cream is asking kids to dream up some new flavors that tie in to the states where they live.
The promotion, which began last month, is featured at www.dreyers.com. Called, A Scoop of the U.S.A., participants can enter by submitting an original ice cream flavor name and taste, a description of the flavor and a paragraph explaining why the ice cream is representative of the state.
Fifty one semi-finalists, announced this fall, win a year’s supply of Dreyer’s ice cream. The top 15 also win a U.S. Savings Bond and a trip to the Dreyer’s ice cream factory.
Zipatoni handles Web activity, for Oakland, CA-based Dreyer’s.
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