Draftfcb Chicago has hired Chip Hoyt as executive vice president, group management director of retail, a new position.
He will be responsible for leading, integrating and strategically building retail marketing offerings. He will be a member of the agency’s leadership team and report to Chicago Managing Director Karen Sauder.
Most recently, Hoyt worked for Crossmark as vice president of marketing responsible for all marketing, shopper marketing and go-to-market strategies for the agency and its clients.
He has more than 28 years of experience in consumer goods marketing, shopper marketing and sales from client and marketing services organizations, Draftfcb said.
That experience includes work with Young and Rubicam Brands as the director of international retail communications and Ogilvy Group as executive vice president, group managing director of the agency’s shopper marketing practice, representing clients such as Colgate-Palmolive, Procter & Gamble, Unilever, British American Tobacco, Eastman Kodak, Kraft Foods, Motorola and Western Union, among others.
This year, Draftfcb Chicago was named agency of record for consumer promotions and shopper marketing for Del Monte’s pet products portfolio as well as retail agency of record by Sony’s Consumer Electronics division—specifically Home Products and Digital Imaging. The agency also picked up Jack Daniel’s CRM account and Volkswagen’s CRM business in the U.S.
Draftfcb ranked No. 1 on the 2010 Promo 100 with 2009 annual revenue of $602 million.
