DoubleClick Inc. has expanded its Internet targeting selects for Nielsen Designated Market Areas (DMA) and bandwidth for online advertising promotions, in addition to offering enhanced targeting selects for countries, postal codes and telephone area codes.
“By using global, regional or local parameters, geo-targeting helps to drive increased effectiveness for advertisers and allows Web publishers to command a higher premium for their online inventory,” said Doug Knopper, DoubleClick’s senior vice president and general manager for ad management.
The bandwidth targeting can improve the effectiveness of video campaigns by delivering promotions to browsers best equipped to handle large files, according to Knopper.
DoubleClick’s other DART targeting selects include domain types, domain names, Internet service providers, operating systems, browsers, online service providers, time and day, keywords and user lists.
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