MarTech

Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey

February 21, 2012 |  by Brian Quinton

Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.

How Web Tags Can Help You See What’s Really Working on Your Site and in PPC

February 16, 2012 | 

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

Lead Technology

February 14, 2012 | 

Leveraging Big Data for Customer Engagement

January 31, 2012 | 

Lately,

IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media

January 25, 2012 | 

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Volume, Storage Top Database Concerns in 2012: Winterberry Group

January 18, 2012 | 

Marketers are asking legacy systems to store an ever-widening expanse of behavioral data, such as clickstream activity, intent data (opt-ins, registrations and referrals), and Web analytic information

Best Practices for B2B Marketers Using Facebook

January 13, 2012 |  by Chief Marketer Staff

Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their "friendships" on Facebook.

Marketing Automation Helps Nxtbook Identify Prospects

January 12, 2012 |  by Chief Marketer Staff

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

Improved Ecommerce Boosts Results for Green Top Sporting Goods

December 14, 2011 |  by Brian Quinton

Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories. As recently as 2008, Green Top's website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers' sites.

Keeping Marketing Assets Secure in the Cloud

December 6, 2011 |  by Beth Negus Viveiros

After all, if your marketing and sales materials are managed and distributed via a Software as a Service (SaaS) solution on the Internet, rather than housed on your company's own servers, aren't they more prone to being viewed by unauthorized users? The answer may actually be no, according to some industry analysts.