MarTech

How Marketing Can Deliver Qualified Leads

July 12, 2013 |  by Jason Hahn

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

Content and Data Crucial for Lead Nurturing

July 11, 2013 |  by Jason Hahn

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

Best-in-Class Lead Scoring, Nurturing and Qualification

June 17, 2013 |  by Beth Negus Viveiros

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

Marketing Automation Consolidation—Why Now?

June 6, 2013 |  by Chief Marketer Staff

Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons ...

Solving Marketing Complexity through Collaboration

May 13, 2013 |  by Paul Pellman

A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.

Why The Customer Should Be Central to Inbound Efforts

May 7, 2013 |  by Jason Hahn

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

For PPC Ads, No. 1 Isn’t Always the Best Position

April 12, 2013 |  by Chief Marketer Staff

Billy McCaffrey at WordStream makes a case that being No. 1 isn’t always the best when it comes to PPC ads.

The Future of Lead Generation: Q&A

April 10, 2013 |  by Jason Hahn

DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

Lyris One Addresses The Age of Exploding Data

September 15, 2012 |  by Richard H. Levey

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

Data and Frequency Capping Can Drive Better Media Buying: Q&A

August 27, 2012 |  by Richard H. Levey

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in the metrics used, as well as frequency capping within and across ad networks, can significantly boost their programs