MarTech

Sorting Out the Chaos of Marketing Tech Change

September 29, 2014 |  by Chief Marketer Staff

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

What is the Value of a Lead?

September 19, 2014 |  by Jeff Feuer

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

Marketers Contributing More to Sales Pipeline

September 4, 2014 |  by Beth Negus Viveiros

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.

Chief Marketer’s Annual B2B Lead Gen Survey

August 18, 2014 - Data

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their…

The Best Ways to Track Leads

June 25, 2014 |  by Chief Marketer Staff

Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.

How Marketing Technology Can Stop Consumer Disconnect

June 25, 2014 |  by Beth Negus Viveiros

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

Global Brands and Local Lead Gen Challenges

June 18, 2014 |  by Beth Negus Viveiros

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

Optimizing Lead Gen Efforts With Killer Calls to Action

June 10, 2014 |  by Chief Marketer Staff

Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.

How to Allocate and Manage a Digital Marketing Budget

May 13, 2014 |  by Stacie Levy

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

Ideas for Driving Growth With Lead Management

May 13, 2014 |  by Beth Negus Viveiros

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.