MarTech

Starbucks Gets It – How Happy Employees Result in Happy Customers

November 5, 2014 |  by By George Wright

Starbucks’ decision to invest in its employees through education will certainly pay back with interest.

Subway’s New In-Store Mobile Pay Solution

November 4, 2014 |  by Chief Marketer Staff

Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.

Why LinkedIn and Salesforce Must Play Nice

November 4, 2014 |  by By Matt Sunbulli

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.

5 Things Marketers Can Learn from Fashion

November 3, 2014 |  by By Atri Chatterjee

Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.

App Marketing Costs Are Rising

October 30, 2014 |  by Chief Marketer Staff

The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.

Chief Marketer Asks…What Was the Best of 2014?

October 29, 2014 |  by Beth Negus Viveiros

For a look back at the year that was, and a look ahead to 2015, Chief Marketer turned to recipients of the DMCNY’s 2014 Silver Apple Awards.

Marketing Automation Helps Lego Education Connect With Teachers

October 27, 2014 |  by Beth Negus Viveiros

Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.

Engaging Financial Customers Through Digital

October 27, 2014 |  by Chief Marketer Staff

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

The Emergence of Location Intelligence Data

October 27, 2014 |  by Chief Marketer Staff

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

5 Steps for Assessing Marketing Technology Business Value

September 30, 2014 |  by Chief Marketer Staff

Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.