Best Buy has revamped its loyalty program Reward Zone, ditching its $10 registration fee, building two reward levels and adding a co-branded MasterCard. Best Buy used shopper feedback to restructure the three-year-old program, which has more than 7 million members.
NuRide, Inc., an incentive-based ridesharing network, has partnered with Connecticut's Mystic Seaport, The Museum of America and the Sea, to reward regional commuters who share rides using the company's service with free admission to the attraction.
MCDONALD'S: is tying its latest Happy Meal premiums to...JP PROMOTIONAL PRODUCTS: a distributor of imprinted promotional products has...HARRAH'S ENTERTAINMENT: won a patent for its...ATRIUM ENTERPRISES: Jericho, NY, opened
Supermarket shopping is going high tech, and soon customers may be carrying their cell phones instead of circulars to receive store specials.
Cotton Inc. is giving college students a chance to turn in their denim for a good cause.
Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design.
Retail veteran John Costello has become president of Pay By Touch, a payment service that is building out its loyalty-marketing capabilities.
McDonald's Corp. today is launching its biggest Monopoly game to date, dangling its first-ever $5 million grand prize and a host of other prizes from sponsors Best Buy and American Express.
There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes.
A new restaurant concept, uWink, can only be described as Match.com meets reality TV.
