Yahoo Time Capsule to Be Shot into Space
Yahoo is getting ready to shoot a collection of user-generated content into space.
Yahoo is getting ready to shoot a collection of user-generated content into space.
Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store's local consumer base.
Sesame Street characters are going organic under a new deal with Earth's Best to put some of the show's favorite characters on organic frozen food and baby food products.
Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of "softness."
Toyota is capitalizing on the average 20 million viewers who have been tuning in to NBC's Sunday Night Football and its sponsorship of the program's halftime show with a branded feature that highlights the sometimes crazy traditions of top high-school football programs around the country.
In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.
Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans' love of rock n' roll classics via online playlists, giveaway and contests.
Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline "Keeps Going and Going and Going."
Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters.
OfficeMax is touting its TUL private-label pen brand with tongue-in-cheek handwriting analysis online.